GoLeonessa is a women-focused travel certification and visibility program. Unlike generic quality labels, GoLeonessa looks specifically at comfort, safety, service sensitivity, and the overall experience from a female traveler’s perspective.

No. The certification focuses on processes and guest experience hotels already have in place.

Not at all. While solo travelers benefit strongly, the standards improve the experience for all women, including mothers, business travelers, and women traveling with friends or families.

Hotels are evaluated through a structured review process based on international best practices, female traveler insights, and ongoing feedback. Standards evolve as women’s travel expectations evolve.

Certified hotels gain access to targeted exposure within the growing women’s travel market, increased trust, and differentiation in a competitive landscape where safety and comfort are importnant key decision factors.

Women already influence the majority of travel decisions worldwide. Safety, comfort, and conscious travel are not trends; they are lasting shifts in the way we travel. GoLeonessa is built for long-term relevance.

After certification, hotels and destinations become part of the GoLeonessa collection and gain ongoing visibility within the women’s travel ecosystem. GoLeonessa-certified hotels are represented at selected travel fairs and introduced to relevant women’s travel networks, PR agencies, and travel professionals around the world. Certified partners are also featured across GoLeonessa channels and supported in maintaining and evolving standards as women’s travel expectations continue to grow.

No. The GoLeonessa certification process is collaborative, never punitive. Many high-quality and luxury hotels already meet a large number of the criteria. These strengths simply aren’t always visible or communicated from a woman’s perspective. GoLeonessa helps make existing strengths visible, raises awareness where needed, and supports hotels in refining details.