Great news for Austria’s premium hotels – because Austria is no longer just "good" at winter tourism. Austria is globally in demand.

According to a recent analysis by Austrian Tourism, Austria now ranks among the Top 4 most attractive winter destinations for travelers from the USA and China. A clear sign that international guests seek exactly what Austria delivers: quality, safety, comfort, culture, and unforgettable alpine experiences.

Key Market Facts - USA & China:
• USA - High-Value, Experience-Driven Travelers
Around 60% of US winter sports travelers are interested in Europe.
Austria sits within the Top 4 most attractive winter destinations.
Core target group: 35–44, highly educated, strong income, quality-focused.
Daily spend significantly above average.
Key decision factors: snow reliability, experience quality, food culture, authenticity.

• China - Young, urban, digital and highly motivated
Rising interest in wellness, spa, comfort, and photogenic spots.
“Snow travel” is booming – many are early-stage or first-time winter travelers.
9 out of 10 Chinese winter travelers consider Austria within the next few years.
Longer stays and above-average daily spend.

Austria - A winter brand with global pull
More than 50 million ski-days per year.
Billions invested in infrastructure, design, service & guest experience.
A unique blend of Alps, culture, cuisine, and elegance.

And what about GoLeonessa?
Our own experience in the US and Asian markets fully confirms this trend - Austrian Tourism is absolutely spot-on with this analysis.

We see the exact same development across our networks:

🇺🇸 United States
Female travel communities, luxury travel advisors, lifestyle networks – the interest in Austria is growing rapidly, especially among solo female travelers and high-value guests.

🇨🇳 China
Urban female groups, digital travel communities, and young affluent explorers increasingly look for Austrian winter escapes with wellness, safety and style.

🦁 Our mission is simple:
To make Austria’s premium hotels visible in exactly these markets. Not as a booking channel, but as a trust, care, and quality platform.

Travel bold. Travel safe. Travel like a Leonessa.