As the founder and driving force behind POPULARIS, a premier boutique agency for artist management and event organization based in Vienna, I believe that true hospitality begins with trust.

My mission is to bridge the worlds of culture, events, and tourism, creating unforgettable experiences where people feel seen, connected, and welcome.

Through POPULARIS, I specialize in curating high-caliber cultural events, managing exceptional artistic talent, and crafting impactful PR strategies that resonate deeply with audiences. Whether it is bringing classical music to life in Vienna’s most historic venues or organizing large-scale corporate functions, my focus is on excellence, collaboration, and authentic storytelling.

In addition, I proudly serve as the President of Skål Austria, an international network connecting over 15,000 tourism industry leaders across borders. By linking my cultural expertise with this powerful global network, I help build unique connections between the travel industry and the arts.

For me, POPULARIS and Skål both serve as vital platforms to elevate and support the role of women in business and tourism. I am dedicated to creating visibility, opening doors, and fostering real, lasting connections across cultures and generations, ensuring women are not just part of the global conversation, but actively shaping its future.